Fixerra: Pioneering India’s Digital Banking Revolution

In the bustling city of Mumbai, where the local trains weave through the urban tapestry, the seeds of a revolutionary idea were planted. Akshar Shah, a seasoned banker with six years of experience at Kotak Mahindra Bank, found inspiration in the most unexpected of places – a conversation with fellow passengers during a Mumbai local commute.

As an advisor to some of India’s wealthiest individuals, Akshar often delved into the intricate world of investments. However, it was during that chance conversation in a crowded train that he uncovered a universal truth: most Indians sought simple and secure investment options, free from unnecessary complexity.

Digging deeper, Akshar realized that fixed deposits were the bedrock of investment for a majority of individuals. Yet, there was a gap in access; people lacked the means to invest in deposits that offered superior returns beyond their own banks. This realization laid the foundation for Fixerra, a digital banking marketplace aimed at democratizing access to digital fixed deposits.

The Vision Unfolds:

Fixerra’s journey began with a simple yet powerful vision – to create a digital mall of banks, providing users with access beyond the confines of their own banking institutions. The goal was to bridge the gap between banks and individuals, offering a gateway to democratize access to digital fixed deposits.

Akshar Shah, the visionary founder and CEO of Fixerra (formerly Fixed Invest), took the lessons learned from his time at Kotak Mahindra Bank and embarked on an entrepreneurial journey. The mission was clear: to build a platform that simplified and expanded access to digital fixed deposits for all Indians.

Principles Driving Fixerra’s Vision:

Fixerra is built on a foundation of core principles that guide its vision:

1. Integrity at Our Core:
   • Integrity is not just a word; it’s a promise at Fixerra. The platform sets the standard for trust and transparency, ensuring users have complete confidence in their financial decisions.
2. Innovation in Our DNA:
   • With innovation woven into its DNA, Fixerra continually pushes the boundaries of what’s possible. The team is committed to bringing cutting-edge solutions that redefine the landscape of digital banking.
3. Inclusion in Our Mission:
   • Inclusion is more than a mission at Fixerra; it’s a commitment. The platform aims to empower individuals to make informed financial decisions, helping them do better with their money.

Meet the Faces Behind Fixerra:

Akshar Shah, the driving force behind Fixerra, is not just a seasoned banker but a visionary entrepreneur with a dream of building a digital mall of banks. His journey from advising India’s wealthiest families to founding Fixerra showcases a deep understanding of the financial landscape.

Akshar Shah’s Journey:

• Topping Finance at XLRI Jamshedpur and earning recognition in the Dean’s merit list.
• Holding a CFA charter, showcasing expertise in financial analysis.
• Advising and learning from managing wealth exceeding Rs 20,000 crore for India’s affluent families at Kotak Wealth.
• Scaling Kotak Cherry, a digital investment app, from 0 to 100,000 customers in just six months.
• Volunteering for BAPS Swaminarayan Sanstha in the PR team, showcasing a commitment to community service.

Fixerra is not just a platform; it’s a testament to the power of vision, innovation, and a commitment to financial inclusion. As a young and ambitious startup, Fixerra dreams of being India’s largest digital FD marketplace, where investment platforms, financial advisors, and wealth houses can customize FD offerings seamlessly. The journey has just begun, and Fixerra invites you to be a part of the digital banking revolution, one fixed deposit at a time.